Monday, August 14, 2017

Walmart apologizes for sign marketing guns as back-to-school items

Walmart says mischief was the cause of an eyebrow-raising store display that popped up inside one of its locations this week.

On Wednesday, a photo of a sign reading "Own the school year like a hero," perched above a glass-encased firearm display, spread like wildfire on social media. People were furious about the juxtaposition of the back-to-school sign and firearms. 

Walmart immediately condemned the display, issued an apology and called it "truly awful." It also said it would investigate to locate the store in question and find out what happened. 

On Friday, Walmart spokesman Charles Crowson confirmed to CNNMoney that the company has determined that the incident was the result of mischief. He declined to elaborate, but he said the investigation was conducted by multiple employees who worked "many hours" to get to the bottom of the situation. 
Read More: http://money.cnn.com/2017/08/09/news/companies/walmart-guns-back-to-school/index.html
Related Article: Local Marketing for Professionals

No comments:

Post a Comment